On the Eve of New York Fashion Week, What’s Next?

Virgil We’re looking at a watershed moment for the next generation to really take their seat. We know the names of Karl Lagerfeld, Margiela, Yves Saint Laurent — how they revolutionized the industry by switching from couture to ready-to-wear. In my generation, we brought streetwear into the fold, and now we see its effect on the luxury market. I think this is a moment where we can redefine what fashion means.

Gwyneth There will probably be a separation between the brands that are really well-funded and use those shows as an amazing marketing moment and theater, and smaller brands like mine, which will continue to focus on creating a connection with product through a cultural moment. And I think it’s good. It forces all brands, big and small, to get more creative about how to reach the customer.

Vanessa And about what they make? Is it true that sweatpants now rule the world?

Tory Obviously people are dressing more casually, but what’s interesting to me is that people are buying across categories. I don’t know where they’re going, but they’re buying things. Whether they’re dressing for Instagram or small parties or whatever, they’re looking at fashion in a way that’s helping them escape.

Antoine I can confirm that. In a world where you can’t really go out as much, and restaurants are mostly closed, and nightclubs are closed, and events don’t happen, people still need to feel the joy of buying something they love or have desired for a long time. – The formal aspect of our sales is still very high.

Gwyneth We just had a dress launch, and we were nervous about the timing, but I was surprised at how well they did. It’s been interesting to see where people’s focus has gone from a lot of loungewear and home workout products to cookware to home and now back into fashion.

Vanessa Do trends still exist?

Virgil With social media, I would say that trends are very much alive.

Gwyneth I have a 16-year-old girl in my house. So yes, trends are very much alive. Though I tend to buy more classic trend-free pieces because I’ve had a few dodgy moments, I think, in my past.

Sahred From Source link Fashion and Style

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